Brand Experience Audit™

Companies audit their financial records - but they rarely audit their brand experiences. The Brand Experience Lab's Experience Audit allows companies to gain insight into the collective experiences of the brand.

Brand Experience Lab's Experience Audit delivers real and immediate value that is actionable by:

  • Analyzing the detailed set of sensory, physical and emotional experiences that are your brand.
  • Deconstructing the real, imagined, attitudinal, perceptual and cognitive elements at every brand touch-point to provide a comprehensive understanding of core experience assets and liabilities.
  • Providing a window into understanding how experience design will define and deliver a brand's sustainable competitive advantage, presently and in the future.

    The final Audit Report will be used to develop the Experience Platform. This platform can be implemented immediately by addressing liabilities, and also creates a long term strategic plan to generate continued brand equity.

    In addition, the Experience Audit:

  • Meets short term and longer term company/brand expectations.
  • Links your Brand Experiences to extraordinary growth opportunities.
  • Uses emotion and attitude (sense, feel, think,relate and act) as the foundation of the process.
  • Has leaders in their fields using proven time-tested disciplines to give you insight and answers.

    For information about having Brand Experience Lab conduct an Experience Audit for your company, please contact Sarah DaVanzo at 212-274-1882 x105.




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