Brand Experience Charrette™ If you're ready to explore the creative possibilities of brand experiences, you might want a Brand Experience Lab Charrette. Our staff and/or Advisory Board will moderate/facilitate a customized charrette for your brand. The charrette is an intense, collaborative process, utilizing a unique, interdisciplinary team comprised of designers, architects, marketing & retail experts, futurists and storytellers. It embraces the collective visioning necessary to understand how compelling brand design, narrative and experience build the foundation for ongoing, consistent value delivery. BTW, for you history buffs, the 19th century French term "charrette" means "cart" and was used to describe the final, intense work effort expended by art and architecture students to meet a project deadline. To learn more or to schedule a Charrette, please contact Rachel Lang at 212-274-1882. learn  |  use  |  expand  |  contact © 2004, Brand Experience Lab. All Rights Reserved. User Agreement