"Brands are not being built on advertising. If you fly Jet Blue, you talk about the experience. That's how you build brands today, through experiences...Ultimately, it's going to be about creating experiences for people." John Hayes, CMO, American Express

If traditional marketing campaigns no longer serve as the key differentiating factor in this commodity marketplace, what will truly set your brand apart? The answer lies with the experience of your brand.

What is Brand Experience Lab™

  • The intersection of Culture, Creativity and Technology
  • A leading voice in the Experience field
  • The creative solutions for retail and all other points of brand interaction
  • A portfolio of transformational technologies
  • Exclusive relationships with leading universities in the Experience field, providing our clients access to cutting-edge technologies before anyone else has seen them
  • A world-class, interdisciplinary team of advisors, including thought leaders from virtually every experience-relevant field:
    • Architecture and design
    • Interactive media and emerging technology
    • Themed and entertainment marketing
    • Sociology and cultural anthropology

    Our full-scale exploration process is followed by the integration of story telling, compelling design, creative thinking and multi-sensory technologies, resulting in the most relevant and engaging experiences available to communicate your brand identity.



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