Industry information and examples of brand experience excellence: The Experience is the Marketing: The very latest white paper from The Experience Economy authors Joe Pine & Jim Gilmore. For additional information about Pine & Gilmore, click here. The New Heart of Your Brand: Transforming Your Business Through Customer Experience: A very good article about creating brand experiences by Carol Moore from IBM. The Play's The Thing -- Disney + Hasbro = the ultimate toy box: A review of Disney's first co-branded retail venture. Brand Channel: An excellent resources for a number of articles about a wide variety of brand issues. Edinburgh Consultancy: An excellent company in Scotland with some very good information and case studies on brand experiences. You should also download an article written by Ian Buxton at Saviour Ticket Brand Experiences on the Rise: A very good article from the February, 2001 issue of Jack Morton's 360 newsletter. Business Week - Xtreme Retailing: An article but good article from Business Week about bringing retail to life by creating experiences. Take a look at the "10 Rules to create and manage experiential brands": In addition to this article, there are several others here by Bernd H. Schmitt, author of Experiential Marketing. Are You Experienced?: An older article from Wired magazine that still has some good information. The Future of Event Marketing: An excellent article about how events are changing and becoming "lifestyle experiences." learn  |  use  |  expand  |  contact © 2004, Brand Experience Lab. All Rights Reserved. User Agreement