Called "a playroom for marketers and agencies" by Advertising Age, Brand Experience Lab is both an experience agency and think tank. Our knowledge of the future of 'interaction' marketing, and the embedding of emerging technology into retail and marketing experiences helps us create engaging brand experiences for 21st century audiences.

Here's what we do:

  • We look at your brand messaging and compare it to the actual experience of your product or service, looking for gaps and disconnects.
  • We then help you reconnect and deliver on your promise by creating compelling, authentic and relevant brand experiences.
  • We specialize in strategic platforms and new technologies that better deliver these experiences across multiple brand touch points.
  • Lastly, we expose clients to the latest in cutting edge research, tactics, and tools that engage audiences, and create economic value for marketers.

    Below, please find additional links to information about Brand Experience Lab, the work that we've done and some of the technologies we're exploring right now.

  • Click here to download the full Brand Experience Lab presentation, including several case histories and our past work.
  • Click here to download a short overview of the Brand Experience Lab services.
  • Click here to download an overview of some of the technologies being explored at the Lab.
  • Belwether™, view the first edition of Brand Experience Lab's Newsletter. For copies of our online newsletters, please contact David Polinchock

    • Many companies are talking about creating experiences these days. But, in 1991, when David Polinchock, Chief Experience Officer of Brand Experience Lab, started the CyberEvent Group, this was not the common trend. Back then David was one of the first to explore marketing programs that used virtual reality, calling that early work Experiential Advertising™ -- or experiences that allow consumers to enter and interact with a marketing message. Today, David continues to work with leading authorities in communications and interactive technologies to explore new forms of audience engagement and brand messaging.



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