Brand Experience Lab Member Network™ In today's current business climate, companies do not have the internal resources to continuously explore the next generation of leadership in brand experience. Our approach is a unique and cost effective way to have an 'experience think tank' without the overhead generally associated with such an effort. Network companies help define and direct custom quarterly research projects conducted at BEL. Member companies exclusively share the results of this research. They also participate in semi-annual brand experience workshops held at BEL for Network members, and receive monthly selections from the BEL book club, an edited list of new books on the future of brand experience, as well as other, regular communiqués. Network membership allows companies to engage in cost-effective, collaborative R&D, to familiarize senior management with the possibilities, and to stay on top of the most important advances in brand experience. Brand Experience Lab Applied Research Programs Brand Experience Lab has also created a unique R&D program for experience marketing that applies the specialized resources of recognized marketing industry leaders with Applied University Research. Brand Experience Lab team works with the sponsor to understand and solve the most challenging marketing issues facing the organization. Corporate Sponsors can jointly own the Intellectual Property created in their sponsorship program. Our current research partners include the Entertainment Technology Center at CMU and the Institute for Simulation & Training in Orlando. To become a part of the Brand Experience Lab Member Network or to explore your own applied research, please contact David Polinchock at 212-274-1882. learn  |  use  |  expand  |  contact © 2004, Brand Experience Lab. All Rights Reserved. User Agreement