World Premiere Cafe™ "Brands are not being built on advertising. If you fly Jet Blue, you talk about the experience. That's how you build brands today, through experiences...Ultimately, it's going to be about creating experiences for people." John Hayes, CMO, American Express The World Premiere Cafe™ is a unique, immersive experience that will foster brand understanding with the consumer. It will be a permanent facility in major markets both in the United States and selected cities overseas. The World Premiere Cafe™ is a road house for our clients, allowing them to have a complete 'eatertainment' complex without the costs and expense of owning a permanent facility. The World Premiere Cafe™ allows companies an opportunity to create a truly immersive guest experience for their target audience by allowing companies to: Re-theme the interior designs for the sponsor product. Rename menu items for the sponsor and create several key menu items based on the brand needs. Re-theme all staff wardrobe based on brand identity. Run promotional programs in conjunction with sponsors. World Premiere Cafe™ movie concept Is a 350 seat, full service restaurant with a 45 seat lounge and a stage for performances/demonstrations. Uses interactive, virtual reality to create guest experience. Uses table-mounted touch screens video monitors allows for playing CD-ROM games and internet access. Uses high definition projection screens for ease in changing theming. The World Premiere Cafe™ sports concept Uses modular wall displays for mounting large-format digital images. Has a full range of theatrical lighting with programmable effects. Uses a structural grid for hanging large props. Would use live theatrical performances and actors where appropriate for further guest/brand interaction. If you have any questions or you would like to learn more about the World Premiere Cafe™, please contact David Polinchock via e-mail or Barry Grieff via e-mail or call us at 212-274-1882. © 2004, Brand Experience Lab. All Rights Reserved. User Agreement